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Guaranteed PURE

All 100% PURE™ formulations adhere to strict purity standards and will never contain harsh or toxic ingredients

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100% PURE™ isn’t just our name

We source our pigments from fruit, vegetables, tea, and cocoa to avoid commonly used FD&C colorants and heavy metal dyes.
Our commitment to animal welfare means that we will never, EVER test on animals – and that our products will always be certified cruelty-free

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About our item

We source our pigments from fruit, vegetables, tea, and cocoa to avoid commonly used FD&C colorants and heavy metal dyes.
Our commitment to animal welfare means that we will never, EVER test on animals – and that our products will always be certified cruelty-free

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    Naturally Pigmented
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    Completely Cruelty-Free
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    Ingredient Sourcing
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